Kua Coffee

The problem

As a result of the climate crisis the coffee industry faces significant challenges, particularly the 12.5 million smallholder farmers that produce the majority of the world's coffee. Many of these farmers live below the international poverty line, engaging in gruelling, manual labour. Structural barriers prevent modernisation, perpetuating a cycle of poverty and deepening the economic divide between the global West and developing countries. Climate change only exacerbates this divide, posing an existential threat to global coffee production. It's predicted that by 2050, unchecked climate change could wipe out 50% of the world's coffee-growing regions.

Without substantial global action, temperatures are set to rise beyond 1.5℃, leading to irreversible environmental damage. In Australia, over 6.2 billion cups of coffee are consumed annually, producing more than 117 million kgs of spent coffee grounds, with 93% ending up in landfills and emitting significant greenhouse gases. Globally, food waste contributes to eight percent of greenhouse gas emissions, equivalent to the third largest emitter if it were a country. These intertwined problems highlight the urgent need for systemic changes in the coffee industry and global climate policies.

our solution

Kua Coffee is committed to ethically sourcing coffee from smallholder farmers, is 200% carbon offset and actively minimises waste by repurposing spent coffee grounds. Kua also donates $1 from every kilogram of coffee roasted to resource The Cup That Counts. This funding is used to resource climate resilience projects in the regions they source from. In Uganda, we have partnered with EcoTrust, a local organisation that trains 'community mobilisers' to work with farmers on developing 25-year land-use plans to help stabilise and regenerate Mt Elgon’s slopes.

In the last financial year alone over $10,000 was raised by Kua Coffee. This resource ensures that The Cup That Counts can continue to seek additional projects to enhance climate resilience on Mt Elgon. Kua’s support ensures these programs can expand, positively impacting both the environment and the livelihoods of coffee farmers

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